Fresh
Problem
Fresh wanted to grow their brand while staying true to the identity their loyal fanbase had come to love. The challenge was to introduce something new and exciting without straying too far from what made them unique in the first place. It needed to feel like an evolution, not a reinvention—fresh, but still unmistakably Fresh.
Solution
We refined their existing wordmark and enhanced the brand’s personality, by incorporating hand-rendered elements, gritty textures, and a DIY aesthetic, striking the perfect balance between polished and raw. The result was a fresh, updated look that felt modern and engaging while still staying true to the brand’s authenticity and credibility
Deliverables
Website 〰️ Trade Marketing 〰️ Digital Marketing 〰️ Packaging Design
Credits
Katherine Patton / Creative Direction
Nick McDonald / Design
Trevor Cook / Design & Development
